Categories

See categories below for criteria

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GENERAL CRITERIA – PLEASE NOTE FOR ALL CATEGORIES

Sponsor
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2019 Categories & Criteria (All Categories)

Please view the general criteria. This criteria applies to all categories and may influence how you fill out your application.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Best B2C Campaign

SponsorBonkers.ie
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Best B2C Campaign

(Sponsored by Bonkers.ie)

This category will recognise a compelling, provocative B2C campaign that utilises one or more digital channels designed to drive brand awareness, perceptions and performance. Our judges are looking for big, bold, provocative, aspirational, emotional work that has moved the needle and delivered results.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Best B2B Campaign

SponsorWelltel Group
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Best B2B Campaign

(Sponsored by Welltel Group)

This category will recognise a compelling, impactful B2B campaign that utilises one or more digital channels designed to drive brand awareness and performance. Our judges are looking for big, bold, provocative, aspirational, emotional work that has moved the needle and delivered results.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Best Integrated Media Campaign / Strategy

SponsorLovin' Dublin
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Best Integrated Media Campaign / Strategy

This category recognises an integrated marketing campaign that combines a variety of channels including digital, print/broadcast advertising, public relations, direct marketing and in-store / event promotions. Our judges are looking for innovative, creative and emotive campaigns that drive consumer behaviour and deliver outstanding results.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Best Use of Big Data

SponsorAvailable
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Best Use of Big Data

This category recognises the use of big data in driving  customer engagement, retention and loyalty and demonstrates how the campaign / strategy uses metrics, segmentation or targeting to improve the end users experience with a brand, product or service.The judges are looking for a company that has used big data to enhance its marketing optimization and performance of its brand.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Best Online Publisher

SponsorSquare1
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Best Online Publisher

(Sponsored by Square1)

This category is for the digital publishing business that has demonstrated outstanding achievements across all of its brands and publishing activity. Publishers entering this category should provide evidence of a strong strategic vision, a spirit of innovation in your approach to your digital publishing business across a portfolio of unique domains and audiences, and a clear achievement against objectives.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Best in Social Media

SponsorIrish Times Training
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Best in Social Media

(Sponsored by Irish Times Training)

This category recognises social media campaigns that utilise one or more social media channels to promote and build an organisation’s brand and community. Our judges are looking for an engaging, innovative and compelling social media campaign that includes creative use of video, content and excellent communications.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Best in Storytelling

SponsorDMG Media
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Best in StoryTelling

(Sponsored by DMG)

This category recognises storytelling throughout a campaign which utilises one or more digital channels to promote and build an organisation or individual's brand and community. Our judges are looking for engaging, innovative and compelling storytelling that includes creative use of video, blogs, content and excellent communications.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Small Agency of the Year

SponsorAvailable
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Small Agency of the Year

This category recognises an agency with under 10 employees offering their clients a specific or range of digital services. The judges will be looking for digital strategy across a number of campaigns carried out within the last 12 months with major emphasis on creativity, development, delivery and client experience.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Large Agency of the Year

SponsorDevEire
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Large Agency of the Year

(Sponsored by DevEire)

This category recognises an agency with more than 10 employees offering their clients a specific or range of digital services. The judges will be looking for digital strategy across a number of campaigns carried out within the last 12 months with major emphasis on creativity, development, delivery and client experience.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Create

BEST Website

SponsorIEDR
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BEST Website

This category recognises best in class website design. Our judges are looking for websites that deliver results through creative design and seamless user experience. Entries should highlight how the website has succeeded in the overall business objective be that revenue generation or customer engagement. There will be a special focus on design, user interface & interaction, usability, layout, functionality, and intuitiveness.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Best App

SponsorAvailable
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Best App

This category recognises developers who can showcase their innovation for building first class apps. There will be a special focus on user interface & interaction, usability, design & layout, functionality, audience size and intuitiveness. All mobile platforms will be accepted and considered. Wearables and virtual reality apps are also encouraged to enter.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Best use of disruptive technology

SponsorSkillnet Ireland
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Best Use of Disruptive Technology

(Sponsored by Skillnet Ireland)

This category recognises efforts in but not exclusively AI, Blockchain, AR and VR used to enhance the customer experience or improve marketing/sales targeting or performance. Judges will review applications of disruptive technologies that have had an impact, including machine learning powered chatbots or personal assistants and models that integrate big data to predict outcomes or make intelligent recommendations.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Best Event Activation

SponsorAvailable
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Best Event Activation

This category recognises the creative use of digital technologies to enhance the event experience. From digital installations,  interactive videos  to social engagement and integration for live experience. Judges will look for the best, innovative, and effective or creative use of a digital  for an event.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Best Innovation

SponsorAvailable
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Best Innovation

This category will recognise a project or campaign that is truly innovative. From custom design technology to innovation within a campaign our judges are looking for a company that has shown, creativity and outside the box thinking to deliver a client or company solution.. The judges will look for creativity, innovation, efficiency, and performance.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Best in Universal Design

SponsorCentre for Excellence in Universal Design
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Best in Universal Design

(Supported by Centre for Excellence in Universal Design)

This category recognises companies that followed a user-centred design process that resulted in a great user experience for the widest range of users possible. They aimed to achieve an intuitive and inclusive user experience for as many people as possible, followed a strategy that researched and defined users’ needs and designed an easy to use, accessible and aesthetically pleasing solution that achieved great results.

The Universal Design Award category recognises and showcases companies that can demonstrate a capacity for designing solutions that aim to beaccessed, understood and used to the greatest extent possible by all people, regardless of their age, size or ability.  See more about Universal Design and its 7 principles.   Describe below how your solution follows 4 or more of these 7 principles.

There will be a special focus on user interface & interaction, usability, design & layout, functionality, audience size and intuitiveness. All mobile platforms will be accepted and considered. Wearables and virtual reality apps are also encouraged to enter.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Digital Transformation Enterprise

SponsorMagnet Networks
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Digital Transformation Enterprise

(Sponsored by Magnet Networks)

This category recognises an organisation that has transformed its customer service and marketing process into the digital arena, with digital being at the core of internal and external strategies. The judges will look for creativity, innovation, efficiency, performance and integration.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Digital Transformation in Manufacturing, Infrastructure & Industrial IoT

SponsorSiemens
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Digital Transformation in Manufacturing, Infrastructure & Industrial IoT 

(Sponsored by Siemens)

This category recognises organisations across industry and infrastructure that have transformed operations using advancements in digital technology to improve, enhance or innovate systems within manufacturing industry, utilities and infrastructure. With digital being at the core of internal and external strategies. The judges will look for creativity, innovation, efficiency, performance and integration.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Industry

Best in Health

SponsorAvailable
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Best in Health

This category will recognise a Healthcare company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Best in Fintech

SponsorAvailable
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Best in Fintech

This category will recognise a Fintech company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Best in Lifestyle (Sport & Travel / Tourism)

SponsorAvailable
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Best in Lifestyle (Sport & Travel / Tourism)

This category will recognise a Lifestyle (Sport & Travel/Tourism) company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Category criteria pdf Submission deadline Friday, October 04, 2019

Best in Sustainability & Environment

SponsorAvailable
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Best in Sustainability & Environment

This category will recognise a Sustainability & Environment company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Best In Recruitment

SponsorAvailable
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Best In Recruitment

This category will recognise a Recruitment company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Best In Retail & Ecommerce

SponsorAvailable
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Best In Retail & Ecommerce

This category will recognise a Retail & Ecommerce company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Digital for Good Award / Not for Profit

SponsorAvailable
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Digital for Good Award / Not for Profit

This category recognises charities and not for profit organisations that drive digital excellence throughout their website, social media platforms, projects or services. The category is open to local and national government, emergency services and not-for-profit bodies from across Ireland. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019

Special Recognition

Digital Hero

SponsorDigital Marketing Institute
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Digital Hero

(Sponsored by Digital Marketing Institute)

The Digital Hero award will be given to a leader in their field who has created a path for others to follow, and whose innovation, imagination and determination to succeed has set them apart from the pack.

30 Years WWW

SponsorIEDR
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30 Years WWW

(Presented by IEDR)

We will look back on the journey of the World Wide Web from its inception to its impact on today with the recognition of key influencers.