Categories

Best in StoryTelling

(In partnership with Acast)

This category recognises storytelling throughout a campaign which utilises one or more digital channels to promote and build an organisation or individual's brand and community. Our judges are looking for engaging, innovative and compelling storytelling that includes creative use of video, blogs, content and excellent communications.

Best B2C Campaign

(In partnership with Dmac Media)

This category will recognise a compelling, provocative B2C campaign that utilises one or more digital channels designed to drive brand awareness, perceptions and performance. Our judges are looking for big, bold, provocative, aspirational, emotional work that has moved the needle and delivered results.

Best Use of Disruptive Technology

(In partnership with Skillnet Ireland)

This category recognises efforts in but not exclusively AI, Blockchain, AR and VR used to enhance the customer experience or improve marketing/sales targeting or performance. Judges will review applications of disruptive technologies that have had an impact, including machine learning powered chatbots or personal assistants and models that integrate big data to predict outcomes or make intelligent recommendations.

Best in Universal Design

(In partnership with Centre for Excellence in Universal Design)

This category recognises companies that followed a user-centred design process that resulted in a great user experience for the widest range of users possible. They aimed to achieve an intuitive and inclusive user experience for as many people as possible, followed a strategy that researched and defined users’ needs and designed an easy to use, accessible and aesthetically pleasing solution that achieved great results.
The Universal Design Award category recognises and showcases companies that can demonstrate a capacity for designing solutions that aim to be accessed, understood and used to the greatest extent possible by all people, regardless of their age, size or ability.

See more about Universal Design and its 7 principles.

Digital Transformation in Industry and Infrastructure

(Partnership available)

This category recognises organisations across industry and infrastructure that have transformed their operations and/or value delivery using advancements in digital technology.  With digitalisation at the core of their internal and external strategies, the judges are looking for organisations that have embraced a digital strategy that shows commitment to creativity, innovation, sustainability and value delivery. 

Diversity in Digital Award

(Partnership available)

This category will recognise a company that has created a Campaign that has led the Diversity agenda to break brown barriers and promote a diverse community. Demonstrating how they have helped improve organisational resilience for their customers through foresight, strategy, planning, clear communication and implementation. Judges will take account of innovation and outstanding problem-solving in the development of techniques deployed to underpin diversity, innovation in campaign development and a commitment to advancing their customer satisfaction.

Best Podcast

(Partnership available)

This category includes podcast and audio which utilises one or more digital channels to promote and build an organisation or individual's brand and community. Our judges are looking for engaging, innovative and creative use of content and excellent communications.

Best Customer Continuity

(Partnership available)

While everything moved into the digital arena, the risk of losing customers was a reality for many. We want to award companies who carried their customers through to their digital platforms through e-commerce, customer service, and communications.

Best Community Engagement By A Brand

(Partnership available)

We often talk about engagement rates but in a year when all engagement was digital, we want to award the brand that grew their community engagement and embraced their digital presence more than ever.

Best Remote Team

(Partnership available)

This category awards a team that best adapted to remote working, continuing activities online and exceeding project goals and expectations. Did your team go above and beyond?

Best Remote Team, Micro  - up to 50 Employees

Best Remote Team, SME Company  - 50 to 250 Employees

Best Remote Team, Large Company  - +250 employees

Best Website

(Partnership available)

This category recognizes best-in-class website design. Our judges are looking for websites that deliver results through creative design and seamless user experience. Entries should highlight how the website has succeeded in the overall business objective, namely revenue generation or customer engagement. There will be a special focus on design, user interface & interaction, usability, layout, functionality, and intuitiveness.

Best in E-commerce

(Partnership available)

This category will recognise an E-commerce company who is maximising digital to drive business results. A company who looks after their customers across all digital channels and has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer experience by harnessing the power of digital.

Best B2B Campaign

(Partnership available)

This category will recognise a compelling, impactful B2B campaign that utilises one or more digital channels designed to drive brand awareness and performance. Our judges are looking for big, bold, provocative, aspirational, emotional work that has moved the needle and delivered results.

Best Integrated Media Campaign / Strategy

(Partnership available)

This category recognises an integrated marketing campaign that combines a variety of channels including digital, print/broadcast advertising, public relations, direct marketing and in-store / event promotions. Our judges are looking for innovative, creative and emotive campaigns that drive consumer behaviour and deliver outstanding results.

Best in Social Media

(Partnership available)

This category recognises social media campaigns that utilise one or more social media channels to promote and build an organisation’s brand and community. Our judges are looking for an engaging, innovative and compelling social media campaign that includes creative use of video, content and excellent communications.

Small Agency of the Year

(Partnership available)

This category recognises an agency with under 10 employees offering their clients a specific or range of digital services. The judges will be looking for digital strategy across a number of campaigns carried out within the last 12 months with major emphasis on creativity, development, delivery and client experience.

Large Agency of the Year

(Partnership available)

This category recognises an agency with more than 10 employees offering their clients a specific or range of digital services. The judges will be looking for digital strategy across a number of campaigns carried out within the last 12 months with major emphasis on creativity, development, delivery and client experience.

Best App

(Partnership available)

This category recognises developers who can showcase their innovation for building first-class apps. There will be a special focus on user interface & interaction, usability, design & layout, functionality, audience size and intuitiveness. All mobile platforms will be accepted and considered. Wearables and virtual reality apps are also encouraged to enter.

Digital Transformation Enterprise

(Partnership available)

This category recognises an organisation that has transformed its customer service and marketing process into the digital arena, with digital being at the core of internal and external strategies. The judges will look for creativity, innovation, efficiency, performance and integration.

Digital for Good Award / Not for Profit

(In Partnership with Skoda)

This category recognises charities and not for profit organisations that drive digital excellence throughout their website, social media platforms, projects or services. The category is open to local and national government, emergency services and not-for-profit bodies from across Ireland. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Emerging Stronger - Digital Hero

(Partnership available)

The Digital Hero award will be given to a leader in their field who has created a path for others to follow, and whose innovation, imagination and determination to succeed has set them apart from the pack.