Categories

2020 Categories & Criteria (All Categories)

Please view the general criteria. This criteria applies to all categories and may influence how you fill out your application.

Best B2C Campaign

(Sponsorship available)

This category will recognise a compelling, provocative B2C campaign that utilises one or more digital channels designed to drive brand awareness, perceptions and performance. Our judges are looking for big, bold, provocative, aspirational, emotional work that has moved the needle and delivered results.

Best B2B Campaign

(Sponsorship available)

This category will recognise a compelling, impactful B2B campaign that utilises one or more digital channels designed to drive brand awareness and performance. Our judges are looking for big, bold, provocative, aspirational, emotional work that has moved the needle and delivered results.

Best Integrated Media Campaign / Strategy

(Sponsorship available)

This category recognises an integrated marketing campaign that combines a variety of channels including digital, print/broadcast advertising, public relations, direct marketing and in-store / event promotions. Our judges are looking for innovative, creative and emotive campaigns that drive consumer behaviour and deliver outstanding results.

Best Online Publisher

(Sponsorship available)

This category is for the digital publishing business that has demonstrated outstanding achievements across all of its brands and publishing activity. Publishers entering this category should provide evidence of a strong strategic vision, a spirit of innovation in your approach to your digital publishing business across a portfolio of unique domains and audiences, and a clear achievement against objectives.

Best in Social Media

(Sponsorship available)

This category recognises social media campaigns that utilise one or more social media channels to promote and build an organisation’s brand and community. Our judges are looking for an engaging, innovative and compelling social media campaign that includes creative use of video, content and excellent communications.

Best in StoryTelling

(Sponsorship available)

This category recognises storytelling throughout a campaign which utilises one or more digital channels to promote and build an organisation or individual's brand and community. Our judges are looking for engaging, innovative and compelling storytelling that includes creative use of video, blogs, content and excellent communications.

Small Agency of the Year

(Sponsorship available)

This category recognises an agency with under 10 employees offering their clients a specific or range of digital services. The judges will be looking for digital strategy across a number of campaigns carried out within the last 12 months with major emphasis on creativity, development, delivery and client experience.

Large Agency of the Year

(Sponsorship available)

This category recognises an agency with more than 10 employees offering their clients a specific or range of digital services. The judges will be looking for digital strategy across a number of campaigns carried out within the last 12 months with major emphasis on creativity, development, delivery and client experience.

BEST Website

(Sponsorship available)

This category recognises best in class website design. Our judges are looking for websites that deliver results through creative design and seamless user experience. Entries should highlight how the website has succeeded in the overall business objective be that revenue generation or customer engagement. There will be a special focus on design, user interface & interaction, usability, layout, functionality, and intuitiveness.

Best App

(Sponsorship available)

This category recognises developers who can showcase their innovation for building first class apps. There will be a special focus on user interface & interaction, usability, design & layout, functionality, audience size and intuitiveness. All mobile platforms will be accepted and considered. Wearables and virtual reality apps are also encouraged to enter.

Best Use of Disruptive Technology

(Sponsorship available)

This category recognises efforts in but not exclusively AI, Blockchain, AR and VR used to enhance the customer experience or improve marketing/sales targeting or performance. Judges will review applications of disruptive technologies that have had an impact, including machine learning powered chatbots or personal assistants and models that integrate big data to predict outcomes or make intelligent recommendations.

Best Innovation

(Sponsorship available)

This category will recognise a project or campaign that is truly innovative. From custom design technology to innovation within a campaign our judges are looking for a company that has shown, creativity and outside the box thinking to deliver a client or company solution.. The judges will look for creativity, innovation, efficiency, and performance.

Best in Universal Design

(Sponsorship available)

This category recognises companies that followed a user-centred design process that resulted in a great user experience for the widest range of users possible. They aimed to achieve an intuitive and inclusive user experience for as many people as possible, followed a strategy that researched and defined users’ needs and designed an easy to use, accessible and aesthetically pleasing solution that achieved great results.
The Universal Design Award category recognises and showcases companies that can demonstrate a capacity for designing solutions that aim to beaccessed, understood and used to the greatest extent possible by all people, regardless of their age, size or ability.  See more about Universal Design and its 7 principles.   Describe below how your solution follows 4 or more of these 7 principles.
There will be a special focus on user interface & interaction, usability, design & layout, functionality, audience size and intuitiveness. All mobile platforms will be accepted and considered. Wearables and virtual reality apps are also encouraged to enter.

Digital Transformation Enterprise

(Sponsorship available)

This category recognises an organisation that has transformed its customer service and marketing process into the digital arena, with digital being at the core of internal and external strategies. The judges will look for creativity, innovation, efficiency, performance and integration.

Digital Transformation in Manufacturing, Infrastructure & Industrial IoT 

(Sponsorship available)

This category recognises organisations across industry and infrastructure that have transformed operations using advancements in digital technology to improve, enhance or innovate systems within manufacturing industry, utilities and infrastructure. With digital being at the core of internal and external strategies. The judges will look for creativity, innovation, efficiency, performance and integration.

Best in Fintech

(Sponsorship available)

This category will recognise a Fintech company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Digital for Good Award / Not for Profit

(Sponsorship available)

This category recognises charities and not for profit organisations that drive digital excellence throughout their website, social media platforms, projects or services. The category is open to local and national government, emergency services and not-for-profit bodies from across Ireland. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Customer Continuity Award

(Sponsorship available)

This category will recognise a company that demonstrates the most understanding of its customer’s needs ensuring a continuity of service. Demonstrating how they have helped ensure delivery and success for their customers through digital communications. Judges will take account of digital innovations and outstanding solutions that ensure customers' satisfaction through challenging times.

Best Community Engagement

(Sponsorship available)

This category will recognise a company that prioritises and demonstrates the importance of community engagement through digital in a meaningful and measurable way, that not only calls that community into action but also achieves tangible business objectives.
Our judges will be looking for creativity, an understanding of community group dynamics and evidence that the online community engagement was integral in the successful delivery of the project.

Best Remote Working

(Sponsorship available)

This category will recognise a company who takes a proactive approach to remote working, demonstrating their understanding of the different challenges this environment can produce and showcasing their digital innovation as a company to improve their employee’s work-life balance while maintaining the same high level of productivity and industry excellence.
Judges are looking for a digital innovation that allows employers to bring out the best in their employees when working outside the office space, through the use of effective communication, workload management and team coordination.

Large Company using Digital

(Sponsorship available)

This category will recognise a large company (+250 employees) who is maximising digital to drive business results. A company who looks after their customers across all digital channels has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers.
Our judges are looking for companies that are delivering best in class customer experience by harnessing the power of digital.

SME Company using Digital

(Sponsorship available)

This category will recognise an SME company (50 - 250 employees) who is maximising digital to drive business results. A company who looks after their customers across all digital channels has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers.
Our judges are looking for companies that are delivering best in class customer experience by harnessing the power of digital.

Micro Company using Digital

(Sponsorship available)

This category is open to  Startup and Micro companies (up to 50 employees) who are maximising digital to drive business results. A company who looks after their customers across all digital channels has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers.
Our judges are looking for companies that are delivering best in class customer experience by harnessing the power of digital.

Digital Hero

(Sponsorship available)

The Digital Hero award will be given to a leader in their field who has created a path for others to follow, and whose innovation, imagination and determination to succeed has set them apart from the pack.