Campaign
GENERAL CRITERIA – PLEASE NOTE FOR ALL CATEGORIES
Sponsor2019 Categories & Criteria (All Categories)
Please view the general criteria. This criteria applies to all categories and may influence how you fill out your application.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Best B2C Campaign
SponsorBonkers.ieBest B2C Campaign
(Sponsored by Bonkers.ie)
This category will recognise a compelling, provocative B2C campaign that utilises one or more digital channels designed to drive brand awareness, perceptions and performance. Our judges are looking for big, bold, provocative, aspirational, emotional work that has moved the needle and delivered results.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Best B2B Campaign
SponsorWelltel GroupBest B2B Campaign
(Sponsored by Welltel Group)
This category will recognise a compelling, impactful B2B campaign that utilises one or more digital channels designed to drive brand awareness and performance. Our judges are looking for big, bold, provocative, aspirational, emotional work that has moved the needle and delivered results.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Best Integrated Media Campaign / Strategy
SponsorLovin' DublinBest Integrated Media Campaign / Strategy
This category recognises an integrated marketing campaign that combines a variety of channels including digital, print/broadcast advertising, public relations, direct marketing and in-store / event promotions. Our judges are looking for innovative, creative and emotive campaigns that drive consumer behaviour and deliver outstanding results.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Best Use of Big Data
SponsorKantar MediaBest Use of Big Data
This category recognises the use of big data in driving customer engagement, retention and loyalty and demonstrates how the campaign / strategy uses metrics, segmentation or targeting to improve the end users experience with a brand, product or service.The judges are looking for a company that has used big data to enhance its marketing optimization and performance of its brand.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Best Online Publisher
SponsorSquare1Best Online Publisher
(Sponsored by Square1)
This category is for the digital publishing business that has demonstrated outstanding achievements across all of its brands and publishing activity. Publishers entering this category should provide evidence of a strong strategic vision, a spirit of innovation in your approach to your digital publishing business across a portfolio of unique domains and audiences, and a clear achievement against objectives.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Best in Social Media
SponsorIrish Times TrainingBest in Social Media
(Sponsored by Irish Times Training)
This category recognises social media campaigns that utilise one or more social media channels to promote and build an organisation’s brand and community. Our judges are looking for an engaging, innovative and compelling social media campaign that includes creative use of video, content and excellent communications.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Best in Storytelling
SponsorDMG MediaBest in StoryTelling
(Sponsored by DMG)
This category recognises storytelling throughout a campaign which utilises one or more digital channels to promote and build an organisation or individual's brand and community. Our judges are looking for engaging, innovative and compelling storytelling that includes creative use of video, blogs, content and excellent communications.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Small Agency of the Year
SponsorAvailableSmall Agency of the Year
This category recognises an agency with under 10 employees offering their clients a specific or range of digital services. The judges will be looking for digital strategy across a number of campaigns carried out within the last 12 months with major emphasis on creativity, development, delivery and client experience.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Large Agency of the Year
SponsorDevEireLarge Agency of the Year
(Sponsored by DevEire)
This category recognises an agency with more than 10 employees offering their clients a specific or range of digital services. The judges will be looking for digital strategy across a number of campaigns carried out within the last 12 months with major emphasis on creativity, development, delivery and client experience.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Create
BEST Website
SponsorIE Domain RegistryBEST Website
This category recognises best in class website design. Our judges are looking for websites that deliver results through creative design and seamless user experience. Entries should highlight how the website has succeeded in the overall business objective be that revenue generation or customer engagement. There will be a special focus on design, user interface & interaction, usability, layout, functionality, and intuitiveness.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Best App
SponsorAvailableBest App
This category recognises developers who can showcase their innovation for building first class apps. There will be a special focus on user interface & interaction, usability, design & layout, functionality, audience size and intuitiveness. All mobile platforms will be accepted and considered. Wearables and virtual reality apps are also encouraged to enter.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Best use of disruptive technology
SponsorSkillnet IrelandBest Use of Disruptive Technology
(Sponsored by Skillnet Ireland)
This category recognises efforts in but not exclusively AI, Blockchain, AR and VR used to enhance the customer experience or improve marketing/sales targeting or performance. Judges will review applications of disruptive technologies that have had an impact, including machine learning powered chatbots or personal assistants and models that integrate big data to predict outcomes or make intelligent recommendations.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Best Innovation
SponsorAvailableBest Innovation
This category will recognise a project or campaign that is truly innovative. From custom design technology to innovation within a campaign our judges are looking for a company that has shown, creativity and outside the box thinking to deliver a client or company solution.. The judges will look for creativity, innovation, efficiency, and performance.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Best in Universal Design
SponsorCentre for Excellence in Universal DesignBest in Universal Design
(Supported by Centre for Excellence in Universal Design)
This category recognises companies that followed a user-centred design process that resulted in a great user experience for the widest range of users possible. They aimed to achieve an intuitive and inclusive user experience for as many people as possible, followed a strategy that researched and defined users’ needs and designed an easy to use, accessible and aesthetically pleasing solution that achieved great results.
The Universal Design Award category recognises and showcases companies that can demonstrate a capacity for designing solutions that aim to beaccessed, understood and used to the greatest extent possible by all people, regardless of their age, size or ability. See more about Universal Design and its 7 principles. Describe below how your solution follows 4 or more of these 7 principles.
There will be a special focus on user interface & interaction, usability, design & layout, functionality, audience size and intuitiveness. All mobile platforms will be accepted and considered. Wearables and virtual reality apps are also encouraged to enter.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Digital Transformation Enterprise
SponsorMagnet NetworksDigital Transformation Enterprise
(Sponsored by Magnet Networks)
This category recognises an organisation that has transformed its customer service and marketing process into the digital arena, with digital being at the core of internal and external strategies. The judges will look for creativity, innovation, efficiency, performance and integration.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Digital Transformation in Manufacturing, Infrastructure & Industrial IoT
SponsorSiemensDigital Transformation in Manufacturing, Infrastructure & Industrial IoT
(Sponsored by Siemens)
This category recognises organisations across industry and infrastructure that have transformed operations using advancements in digital technology to improve, enhance or innovate systems within manufacturing industry, utilities and infrastructure. With digital being at the core of internal and external strategies. The judges will look for creativity, innovation, efficiency, performance and integration.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Industry
Best in Fintech
SponsorAvailableBest in Fintech
This category will recognise a Fintech company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer experience by harnessing the power of digital.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Best in Lifestyle (Sport, Health & Travel / Tourism)
SponsorAvailableBest in Lifestyle (Sport & Travel / Tourism)
This category will recognise a Lifestyle (Sport & Travel/Tourism) company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer experience by harnessing the power of digital.
Category criteria pdf Submission deadline Friday, October 04, 2019Best In Recruitment
SponsorAvailableBest In Recruitment
This category will recognise a Recruitment company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer experience by harnessing the power of digital.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Best In Retail & Ecommerce
SponsorAvailableBest In Retail & Ecommerce
This category will recognise a Retail & Ecommerce company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer experience by harnessing the power of digital.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Digital for Good Award / Not for Profit
SponsorAvailableDigital for Good Award / Not for Profit
This category recognises charities and not for profit organisations that drive digital excellence throughout their website, social media platforms, projects or services. The category is open to local and national government, emergency services and not-for-profit bodies from across Ireland. Our judges are looking for companies that are delivering best in class customer experience by harnessing the power of digital.
Enter nomination Category criteria pdf Submission deadline Friday, October 04, 2019Special Recognition
Digital Hero
SponsorDigital Marketing InstituteDigital Hero
(Sponsored by Digital Marketing Institute)
The Digital Hero award will be given to a leader in their field who has created a path for others to follow, and whose innovation, imagination and determination to succeed has set them apart from the pack.
30 Years WWW
SponsorIE Domain Registry30 Years WWW
(Presented by IEDR)
We will look back on the journey of the World Wide Web from its inception to its impact on today with the recognition of key influencers.