Categories

2019 Categories & Criteria (All Categories)

Please view the general criteria. This criteria applies to all categories and may influence how you fill out your application.

Best B2C Campaign

(Sponsored by Bonkers.ie)

This category will recognise a compelling, provocative B2C campaign that utilises one or more digital channels designed to drive brand awareness, perceptions and performance. Our judges are looking for big, bold, provocative, aspirational, emotional work that has moved the needle and delivered results.

Best B2B Campaign

(Sponsored by Welltel Group)

This category will recognise a compelling, impactful B2B campaign that utilises one or more digital channels designed to drive brand awareness and performance. Our judges are looking for big, bold, provocative, aspirational, emotional work that has moved the needle and delivered results.

Best Integrated Media Campaign / Strategy

This category recognises an integrated marketing campaign that combines a variety of channels including digital, print/broadcast advertising, public relations, direct marketing and in-store / event promotions. Our judges are looking for innovative, creative and emotive campaigns that drive consumer behaviour and deliver outstanding results.

Best Use of Big Data

This category recognises the use of big data in driving  customer engagement, retention and loyalty and demonstrates how the campaign / strategy uses metrics, segmentation or targeting to improve the end users experience with a brand, product or service.The judges are looking for a company that has used big data to enhance its marketing optimization and performance of its brand.

Best Online Publisher

(Sponsored by Square1)

This category is for the digital publishing business that has demonstrated outstanding achievements across all of its brands and publishing activity. Publishers entering this category should provide evidence of a strong strategic vision, a spirit of innovation in your approach to your digital publishing business across a portfolio of unique domains and audiences, and a clear achievement against objectives.

Best in Social Media

(Sponsored by Irish Times Training)

This category recognises social media campaigns that utilise one or more social media channels to promote and build an organisation’s brand and community. Our judges are looking for an engaging, innovative and compelling social media campaign that includes creative use of video, content and excellent communications.

Best in StoryTelling

(Sponsored by DMG)

This category recognises storytelling throughout a campaign which utilises one or more digital channels to promote and build an organisation’s brand and community. Our judges are looking for an engaging, innovative and compelling storytelling  that includes creative use of video, content and excellent communications.

Small Agency of the Year

This category recognises an agency with under 10 employees offering their clients a specific or range of digital services. The judges will be looking for digital strategy across a number of campaigns carried out within the last 12 months with major emphasis on creativity, development, delivery and client experience.

Large Agency of the Year

(Sponsored by DevEire)

This category recognises an agency with more than 10 employees offering their clients a specific or range of digital services. The judges will be looking for digital strategy across a number of campaigns carried out within the last 12 months with major emphasis on creativity, development, delivery and client experience.

BEST Website

This category recognises best in class website design. Our judges are looking for websites that deliver results through creative design and seamless user experience. Entries should highlight how the website has succeeded in the overall business objective be that revenue generation or customer engagement. There will be a special focus on design, user interface & interaction, usability, layout, functionality, and intuitiveness.

Best App

This category recognises developers who can showcase their innovation for building first class apps. There will be a special focus on user interface & interaction, usability, design & layout, functionality, audience size and intuitiveness. All mobile platforms will be accepted and considered. Wearables and virtual reality apps are also encouraged to enter.

Best Use of Disruptive Technology

(Sponsored by Skillnet Ireland)

This category recognises efforts in but not exclusively AI, Blockchain, AR and VR used to enhance the customer experience or improve marketing/sales targeting or performance. Judges will review applications of disruptive technologies that have had an impact, including machine learning powered chatbots or personal assistants and models that integrate big data to predict outcomes or make intelligent recommendations.

Best Event Activation

This category recognises the creative use of digital technologies to enhance the event experience. From digital installations,  interactive videos  to social engagement and integration for live experience. Judges will look for the best, innovative, and effective or creative use of a digital  for an event.

Best Innovation

This category will recognise a project or campaign that is truly innovative. From custom design technology to innovation within a campaign our judges are looking for a company that has shown, creativity and outside the box thinking to deliver a client or company solution.. The judges will look for creativity, innovation, efficiency, and performance.

Best in Universal Design

(Supported by Centre for Excellence in Universal Design)

This category recognises companies that followed a user-centred design process that resulted in a great user experience for the widest range of users possible. They aimed to achieve an intuitive and inclusive user experience for as many people as possible, followed a strategy that researched and defined users’ needs and designed an easy to use, accessible and aesthetically pleasing solution that achieved great results.

The Universal Design Award category recognises and showcases companies that can demonstrate a capacity for designing solutions that aim to beaccessed, understood and used to the greatest extent possible by all people, regardless of their age, size or ability.  See more about Universal Design and its 7 principles.   Describe below how your solution follows 4 or more of these 7 principles.

There will be a special focus on user interface & interaction, usability, design & layout, functionality, audience size and intuitiveness. All mobile platforms will be accepted and considered. Wearables and virtual reality apps are also encouraged to enter.

Digital Transformation Enterprise

(Sponsored by Magnet Networks)

This category recognises an organisation that has transformed their business process  into the digital arena, with digital being at the core of internal and external strategies. The judges will look for creativity, innovation, efficiency, performance and integration.

Digital Transformation in Manufacturing / IOT

This category recognises manufacturers that have transformed operations using advancements in digital technology to improve, enhance or innovate systems within the manufacturing process. With digital being at the core of internal and external strategies. The judges will look for creativity, innovation, efficiency, performance and integration.

Best in Health

This category will recognise a Healthcare company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Best in Fintech

This category will recognise a Fintech company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Best in Lifestyle (Sport & Travel / Tourism)

This category will recognise a Lifestyle (Sport & Travel/Tourism) company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Best in Sustainability & Environment

This category will recognise a Sustainability & Environment company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Best In Recruitment

This category will recognise a Recruitment company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Best In Retail & Ecommerce

This category will recognise a Retail & Ecommerce company who is maximising digital to drive business results. A company who looks after their customers across all digital channels, has consistent delivery of service and engagement. Enhanced digital offerings that ensure delivery of new customers and consistent retention of customers. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Digital for Good Award / Not for Profit

This category recognises charities and not for profit organisations that drive digital excellence throughout their website, social media platforms, projects or services. The category is open to local and national government, emergency services and not-for-profit bodies from across Ireland. Our judges are looking for companies that are delivering best in class customer  experience by harnessing the power of digital.

Digital Hero

(Sponsored by Digital Marketing Institute)

The Digital Hero award will be given to a leader in their field who has created a path for others to follow, and whose innovation, imagination and determination to succeed has set them apart from the pack.

30 Years WWW

(Presented by IEDR)

We will look back on the journey of the World Wide Web from its inception to its impact on today with the recognition of key influencers.